Skills in Practice

I turn recurring content tasks into a workflow with clear inputs, deliverables, and review points. I define reusable instructions and handoffs so research, writing, and revision can continue without losing approved decisions.

For the HuiyangXie.ca Blog, I built the process from research and briefing through English editing, Chinese adaptation, and website handoff. The work produced published bilingual articles, templates, quality checks, and documented approval steps.

I develop social content around audience questions and business priorities, from topic planning to copy, visuals, and publishing preparation. I adapt each piece to the channel and check facts, offer details, and platform requirements before publication.

In education marketing, I handled day-to-day Xiaohongshu topics, copy, creative, and publishing alongside consultation work. I expanded the content beyond course promotions to include education explanations, school-district information, volunteer opportunities, and recurring family questions.

I translate marketing and business needs into requirements, user flows, and acceptance criteria for AI-assisted development. I direct implementation with Codex, test functionality and content, and refine the result through use.

My work includes the published bilingual HuiyangXie.ca website and documented marketing workflows. For Tap to Share, I define product requirements, caption-generation rules, and QA for a paid pilot with a live marketing website. I also define goals, workflows, and acceptance criteria for Opportunity Engine, which remains in development and validation.

I use search data, test outputs, and customer feedback to identify where an experience breaks down and which change to test next. I check data quality and sample limits, then turn the findings into improvement priorities and follow-up checks.

For HuiyangXie.ca, I use Google Search Console queries, impressions, clicks, and indexing information to investigate search issues. For Tap to Share, I translate test outputs, debugging evidence, and feedback into content-quality and checker revisions.

I plan customer communication around the decision at hand, whether someone is learning about an offer or considering a return visit. I prepare messages and promotional materials with clear conditions, timing, and next steps.

For Hazelnut Select Studio, I developed customer-facing communication and materials for quarterly promotions and prepaid-credit campaigns. My work in this ongoing collaboration focuses on offer communication and promotional materials.

I connect campaign goals, offers, timing, and responsibilities across customer touchpoints. I prepare customer materials and staff guidance together, check launch readiness, and adjust execution when conditions change.

At BabySquare, I coordinated website, social, and store campaigns by connecting promotion rules and sales-team briefings with banners, WeChat content, and in-store materials. I organized these deliverables into a repeatable sequence from campaign rules and staff preparation through launch.

I turn search questions into content priorities by checking intent, business relevance, and the evidence available to support an article. I group related queries, flag overlapping topics, and prepare candidates and briefs for editorial review.

For HuiyangXie.ca, I built a research process that retains raw query evidence, removes noise, and checks intent before topic selection. Its outputs include a reviewable topic backlog, supporting evidence, and overlap notes, documented in a first-party article.

I review page purpose, headings, metadata, answers, sources, and internal links to make content easier to understand and navigate. I prioritize content corrections and implementation questions, then verify the changes separately from search-performance measurement.

For HuiyangXie.ca, I defined editorial requirements and reviewed metadata, structured data, and links during the website handoff. I helped distinguish articles, cases, and workflows and exclude unpublished destinations from visitor links.

I organize a website around what visitors need to understand and do next. I turn business requirements into sitemaps, navigation, page roles, and connected user paths, then review the implemented experience across screen sizes.

For BabySquare’s BigCommerce rebuild, I defined business-side requirements for navigation, categories, product pages, mobile use, and checkout. I coordinated with the agency and delivered staging feedback and revision requests; the agency handled technical implementation.

I investigate the situation behind a customer request and group recurring questions by need, barrier, and decision. I separate observations from interpretation and turn the findings into content, service explanations, or program proposals.

In education marketing, parent and student consultations revealed a recurring gap between everyday English and the language needed for school Science. I researched the curriculum, mapped academic-language needs, and developed the initial ELL Science Bridge Course structure; teachers added instructional detail and taught the course, with final approval retained by the organization.

I compare existing offers, customer paths, and market evidence to identify opportunities worth testing. I connect the research to a business decision, record evidence gaps, and propose a focused next test.

For Tap to Share, I investigated the effort that remains after a customer opens a sharing link: deciding what to say, preparing media, and choosing a platform. I used that research to shape a flow with editable content and optional media; it remains a response to a market hypothesis, with commercial outcomes still to be tested.

I translate business and campaign needs into consistent messages and materials across digital, print, packaging, and physical settings. I adapt the core message to each format and coordinate content and visual direction for practical use.

For Hazelnut Select Studio, I developed the original Chinese brand name, campaign materials, shopping bags, and mobile storefront presentation. For its 2026 pearl exhibition, I recommended a dedicated display area and designed the brand panels, product information, signage, and promotional materials.

I adapt English and Chinese content to its readers and platform while preserving approved facts. I adjust tone, structure, examples, and calls to action, then compare versions for meaning and unsupported claims.

For the HuiyangXie.ca Blog, I established a workflow that uses approved English as the factual reference for a natural Chinese rewrite. I own editorial direction and final review, with published article pairs and a comparison step to check factual and meaning changes.

I make product pages clearer and more consistent so customers can understand specifications and compare options. I set standards for titles, descriptions, images, and categories, checking source accuracy and asset permissions before publishing.

At BabySquare, I defined and reviewed product-page standards during the website rebuild and ongoing publishing. A junior colleague completed much of the migration and later daily publishing; I reviewed the work and continued managing banners and promotions.

I turn content-quality feedback into observable acceptance criteria and representative test cases. I check facts, useful detail, tone, and language, record failures, and rerun relevant checks after revisions.

For Tap to Share, I translated generic, promotional, or unsupported output into requirements for permitted details, recommendation strength, and natural language. I connected those requirements to generation rules and tests, documented in the quality-standard article; customers retain control over using, editing, discarding, or publishing generated content.