Why I Added a Skills Index to My Website
Why I added a Skills Index to connect marketing capabilities with my responsibilities, working methods, deliverables and project evidence.
Blog
Notes on marketing, AI-assisted workflows, content, and the experiments behind my work.
What Long-Term Collaboration Adds to Small-Business Marketing
What years of recurring campaigns, brand materials and shopping bags taught me about one small business, its owner's working rhythm and the limits of familiarity.
When the Sales Channel Changes, the Marketing Brief Has to Change
A reflection on how changing retail channels and a Vancouver pearl exhibition shaped the job of marketing materials, from storefront layouts to physical displays.
Turning Recurring Customer Questions Into Marketing Decisions
A practical way to turn repeated customer questions into evidence for content, service and program decisions without mistaking repetition for proven demand.
Balancing Urgent Marketing Requests With Planned Work
A practical approach to deciding which incoming marketing requests need immediate work and making their effect on planned campaigns visible.
AI Marketing Automation for Small Business: Start With the Task
A practical way for small businesses to choose one AI-assisted marketing workflow, test it safely, and judge whether it actually improves the work.
What Should Stay Human in an AI Content Workflow?
A decision-rights framework for keeping evidence, editorial judgment, stable source versions, visual approval, and publication authority under human control.
What I Learned From Automating Keyword Research for My Personal Website
A first-party account of automating keyword research for a personal website—what worked, what failed, and the controls that made the output usable.
Turning a Manual AI Writing Workflow Into a Reusable Production Skill
A first-party framework for turning a manual AI writing workflow into a reusable production Skill with evidence controls, states, audits, and owner gates.
How I Built a Content Quality Standard for a Real AI Product
A first-party account of turning product feedback, risk boundaries, and real output failures into a practical content quality standard for an AI review-writing product.
How to Define “Done” in an AI-Assisted Workflow
A practical framework for giving each AI-assisted stage a goal, acceptance criteria, finite repair budget, and explicit stop condition.
Building an AI-Assisted SEO Content Pipeline From Scratch
A first-party look at building an AI-assisted SEO content pipeline—from research and evidence to owner gates, bilingual production, publication safety, and learning.
Multicultural Marketing Beyond Translation: A Practical Framework
Multicultural marketing requires more than accurate language. Use a practical framework for audience context, trust, channels, timing, and service handoffs.
What Makes AI Writing Sound Like AI—and How to Edit It
AI-assisted writing can be grammatically correct and still feel artificial. Its sentences may arrive in the same rhythm, its paragraphs may follow the same shape, and its conclusions may sound more polished than meaningful.
