Ideas become useful when they meet reality.

Building a product around a friction I kept noticing

• Product
• Customer Insight
• AI
• Growth

Tap to Share started with a simple question: what would make it easier for satisfied customers to actually share their experience? It has since grown into a hands-on product and growth project for local businesses. The marketing website is live, and the product is in a paid pilot with ongoing iteration.

Marketing website live · Paid pilot · Ongoing iteration

Turning customer conversations into programs and marketing decisions

• Education Marketing
• Customer Insight
• Program Development

Working close to parents and students helped me build education-domain knowledge quickly, look beyond the initial request, and turn recurring needs into programs, content, recommendations, and marketing decisions.

Where I learned how marketing actually operates

• Retail Marketing
• E-commerce
• Multicultural Marketing

My first Canadian marketing role taught me to work across campaign calendars, multicultural audiences, retail operations, brand requirements, and a growing e-commerce business.

Helping a small business show up as it grows

• Brand & Marketing
• E-commerce
• Customer Insight

A long-term brand and marketing collaboration with Hazelnut Select Studio, spanning cross-border retail, recurring campaigns, mobile storefronts, and a pearl exhibition in Vancouver.