Customer understanding
Finding useful signals in customer questions, behaviour, and different buying contexts.
MARKETING · GROWTH · PRODUCT · AI WORKFLOWS
A clearer sense of direction.
I’m a Vancouver-based marketer working across customer-facing environments, websites, e-commerce, and digital products. I begin by understanding what people need and where the business is getting stuck, then stay close to the work as ideas move into campaigns, systems, and increasingly product and growth decisions.
Working range
What I bring across the work
A compact view of the areas I connect when moving from a customer or business problem into practical work.
Marketing operations & digital execution
Turning recurring campaign and digital work into clearer, more reliable execution.
Website & e-commerce
Improving customer journeys and commercial content from the marketing side.
Product & growth
Testing ideas, building digital product work, and using AI to extend execution.
Featured work
Work shaped by real operating problems
Selected projects that show how customer signals, practical judgment, and execution come together in different environments.
Tap to Share
An independent product shaped by a friction I kept seeing in local-business marketing. The case follows how I turned that observation into product decisions, an AI-assisted build workflow, and a working digital implementation—without making unsupported claims about traction.
View Tap to Share case
Education Marketing
Customer-facing work where recurring parent and student questions became useful marketing signals. The case connects those conversations to content, program development, positioning, and the practical execution needed to make each decision usable.
View Education Marketing case
BabySquare
My first Canadian marketing role, spanning retail campaigns, e-commerce, and the workflows behind day-to-day execution. It shows how I learned to plan across channels while adapting to customers from different backgrounds and the operational realities of a growing business.
View BabySquare caseHow I work
The tools change.
The way I work is more consistent.
I start with the business and customer problem, then decide what research, marketing, AI, design, or digital tools belong in the work.
UNDERSTAND
Marketing experience transfers across industries. Industry knowledge doesn't automatically come with it.
DECIDE
What is worth doing? Weigh the evidence, positioning, claims, and practical constraints before choosing a direction.
BUILD
Turn the decision into something usable: content, campaigns, websites, workflows, or product improvements.
LEARN
Watch what happens after launch. Use customer signals, performance, and recurring questions to decide what changes next.
Reduce repeated execution. Keep judgment in the loop.
Tools & WorkflowsContact